I hate web bloat.
A quick visit to to the New York Times homepage requires 394 HTTP requests, 5.5Mb to download, and took my browser many seconds render. This is insanity.
This is plea to managers and web developers everywhere: stop injecting crap into your website. Slow-loading, clunky websites are bad for your users and bad for your business.
Analytics . Google Analytics, plus Mixpanel, plus Optimizely, plus New Relic, plus Outbrain, plus a zillion other shiny tracking-code-of-the-week litter the Web. I’m always bemused by the multitude of redundant tracking codes on websites. Do you think that six trackers just aren’t enough? Is that seventh tracker going to be the one that finally grants you insight into the minds of your users? I’m going to call shinanagins and say you should have no more than two tracking services on your site. When you feel the urge to add a new tracker, remove an old one first.
Custom Fonts . Seriously, just take them off. They serve no purpose whatsoever except to make hipsters with low-technical-abilities feel included. Arial, Verdana, Georgia, Times New Roman, and Currier New all work perfectly fine. Vint Cerf didn’t invent TCP/IP for you impress me with your serif kerning.
One of the things I’m committed to in developing Allthink (this site) is keep keep an extreme minimum of HTTP requests. At the time of writing this, excluding images, this page requires only SIX requests to load.
Developers of these websites, maybe you have a fiber optic internet connection straight into their nVida multicore GPU supercomputers, but I don’t. I have a cable internet and a labtop – just like 99.9% of your visitors. And on my system your bloated site loads slow and scrolls slow. Slow enough that it’s not really worth 2 seconds of my life to stick around.
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