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Template language ‘jade’ rebrands to ‘pug’

Unfortunately, these people have a trademark for the word "jade" referring to software, so we’ve been forced to change our name. Fortunately,@davidglivar has kindly donated the name "pug" to us. I’ve claimed pug and pugjs everywhere I could think of so hopefully we shouldn’t have any problems getting the name.

Action items

  • create a new logo (@GarthDB)
  • design new branding for the website (@GarthDB)
  • develop new website
  • rename all repositories
  • update every reference to "jade" to refer to "pug" in all repositories
  • add@TimothyGu as an owner of all "pug" related npm repos
  • publish working alpha-release
  • test and stabalise release
  • release pug 2.0.0

Versioning & Deprecation

There will be no 2.0.0 release of jade, instead it will be released as pug 2.0.0. In the mean time, pug 0.10.x will be used for experimental releases of pug 2.0.0 until it is stabilised.

Existing versions of jade will be left working for at least 6 months. There may be a pug@1.0.0 release aimed at being as compatible as possible with jade@1.x.y .

The new website will be at www.pugjs.org (which I have registered). Once that website is built, http://jade-lang.com/ will be updated to redirect to www.pugjs.org

FAQ

Why pug?

It’s short, memorable and widely available. Not only that, but pugs are cute!

Do we really have to change the name?

Yes. The stress of pursuing this through the courts would be too high. I would much rather focus my efforts on writing great software, and supporting the people who use pug.

Couldn’t we just change the name to ?

Maybe, but I like pug, and it’s definitely available. If your suggestion was along the theme of "make a one letter change to jade", I think it’s preferable in the long run to make a clean break and start with a nice fresh brand.

more questions (and answers) will be added as they are asked

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